Occupancy analytics and footfall heatmaps

What is occupancy analytics?

Occupancy analytics shows how full each part of a venue is and where people go. Mappire draws occupancy and traffic on the venue map, next to what visitors searched for and the routes they took.

Traffic you can see on the floor plan

A heatmap shows density, bottlenecks and dwell time by hall, floor or zone, by hour and by day. A quiet wing or a crowded entrance is obvious at a glance.

Search tells you what people want

Every search tells you what a visitor came for. See the most searched stores, booths and services, and the searches that found nothing.

Reports that renew sponsors

Give each exhibitor or sponsor a report of impressions, route passes and pin taps. It makes placements easier to sell again next season.

Privacy by design

Visitors never create an account. You see searches and routes across the venue, not personal profiles.

Who uses it

Malls tracking tenant traffic, exhibitions measuring hall flow, airports watching terminal density and campuses planning space. For assets and cameras on the same map, see asset tracking and CCTV on the map.

Questions buyers ask

What does Mappire's occupancy analytics show?

Occupancy rates and the places with traffic, drawn on the venue map as heatmaps, together with what visitors search for and the routes they take.

Do visitors need to create an account?

No. Mappire provides venue-level search and route insight without asking visitors to sign up.

Can exhibitors and sponsors get reports?

Yes. Operators can hand exhibitors and sponsors a report of impressions, route passes and pin taps for their brand.